For most eCommerce brands, 25% of total costs go to marketing. Running that spend on instinct is expensive. ROASCraft turns Meta ads into a structured science – auditing your account daily, finding the smartest moves, and applying them instantly.
For most eCommerce brands, 25% of total costs go to marketing. Running that spend on instinct is expensive. ROASCraft turns Meta ads into a structured science – auditing your account daily, finding the smartest moves, and applying them instantly.
Why ROASCraft Exists
Why ROASCraft Exists
Over the past months, we’ve spoken to dozens of eCommerce founders & performance marketers. The pattern is clear:
Over the past months, we’ve spoken to
dozens of eCommerce founders &
performance marketers. The pattern is clear:
Full catalog? Collections? Confusion leads to overlap and wasted spend.
How to divide budget between experiments, scaling campaigns and retargeting?
Full catalog? Collections?
How much budget? Confusion
leads to overlap and wasted spend.
Which metric to look at in your funnel? and what move to make accordingly?
The Structure Behind Winning Campaigns
The Structure Behind Winning Campaigns
Scaling isn’t about luck — it’s about moving campaigns through
the right sequence. ROASCraft enforces this journey:
Scaling isn’t about luck — it’s about moving campaigns through the right sequence. ROASCraft enforces this journey:
Discover
Instead of guessing what might sell, start broad with full-catalog campaigns. The goal here isn’t day-one ROAS — it’s data: which products pull clicks and which get ignored?
Discover
Instead of guessing what might sell, start broad with full-catalog campaigns. The goal here isn’t day-one ROAS — it’s data: which products pull clicks and which get ignored?
Define Collections
Raw signals from discovery full-catalog campaigns mean little unless grouped with intent. ROASCraft uses AI to cluster winners into persona-based collections that resonate with the shopper requirement.
Define Collections
Raw signals from discovery full-catalog campaigns mean little unless grouped with intent. ROASCraft uses AI to cluster winners into persona-based collections that resonate with the shopper requirement.
Scale Collections
Once winners emerge, they don’t directly move to growth. They graduate into their own dedicated test ad sets with suggested budgets based on CPAs. Once they cross their ROAS threshold, they’re scaled aggressively with larger budgets.
Scale Collections
Once winners emerge, they don’t directly move to growth. They graduate into their own dedicated test ad sets with suggested budgets based on CPAs. Once they cross their ROAS threshold, they’re scaled aggressively with larger budgets.
Retarget With Precision
Retargeting too early wastes money. Retargeting too late leaves conversions on the table. ROASCraft looks at audience size and signals to activate retargeting at the right time and with the right budget.
Retarget With Precision
Retargeting too early wastes money. Retargeting too late leaves conversions on the table. ROASCraft looks at audience size and signals to tell you exactly when to activate retargeting and with what budget.
Retarget With Precision
Retargeting too early wastes money. Retargeting too late leaves conversions on the table. ROASCraft looks at audience size and signals to tell you exactly when to activate retargeting and with what budget.
Every Campaign Is Either In
Experiment or Growth
Every Campaign Is
Either Testing or Scaling
Experiment
Experiment
Run with small budgets below a defined ROAS threshold.
Run with small budgets below
a defined ROAS threshold.
Test product and audience potential.
Test product and audience
potential.
Retired if they fail to prove themselves.
Retired if they fail to
prove themselves.
Growth
Growth
Campaigns that cross threshold ROAS move into Growth.
Campaigns that cross
threshold ROAS move into Growth.
Assigned bigger budgets and scaled until they plateau.
Assigned bigger budgets
and scaled until they plateau.
Stagnant items Cycled
back into Experiment
for retesting with new conditions.
Stagnant items Cycled
back into Experiment
for retesting with new
conditions.
This cycle ensures constant testing without waste every $ dollar is either probing for winners or scaling them.
This cycle ensures constant testing without waste every $ dollar is either probing for winners or scaling them.
AI That Audits and Suggests, Daily
AI That Audits
and Suggests, Daily
Most tools give you dashboards. ROASCraft gives you decisions.
Most tools give you dashboards.
ROASCraft gives you decisions.
Every 24 hours, your account
is audited against thresholds
and structure.
Every 24 hours, your account is audited against thresholds and structure.
Campaigns are flagged:
scale up, scale down,
pause, or launch.
Campaigns are flagged: scale up, scale down, pause, or launch.
Budgets auto-adjust cutting
waste and fuelling winners
while spend stays steady.
Budgets auto-adjust cutting waste and fuelling winners while spend stays steady.
Meta’s interface hides what matters most.
ROASCraft exposes it.
Funnel Analytics
From impressions → clicks → add-to-cart → purchase, spot where you’re leaking conversions and fix them before money burns.
Funnel Analytics
From impressions → clicks → add-to-cart → purchase, spot where you’re leaking conversions and fix them before money burns.
Audience Insights
From impressions → clicks → add-to-cart → purchase, spot where you’re leaking conversions and fix them before money burns.
Black Box Inside Meta Catalogs
ROASCraft opens it up, showing exactly which products inside each campaign drive CTR, CPA, and ROAS — so you can double down on winners and cut the dead weight.
Black Box Inside Meta Catalogs
ROASCraft opens it up, showing exactly which products inside each campaign drive CTR, CPA, and ROAS — so you can double down on winners and cut the dead weight.
Audience Insights
Break down performance by placement, gender, age, and geography — see where your profits actually come from.
Meta’s interface hides what matters most.
ROASCraft exposes it.
Compounding Performance
Compounding Performance
Static campaigns waste money. ROASCraft creates momentum:
Static campaigns waste money. ROASCraft creates momentum:
Winners are scaled earlier, not weeks later
Winners are scaled earlier,
not weeks later.
Waste is cut faster, before under performers drag avg
Waste is cut faster, before under performers drag avg
Budgets adjust daily to trends and demand
Budgets adjust daily to
trends and demand.
Decisions stack, so every day’s signals power the next day
Decisions stack, so every day’s
signals power the next.
How to Get Started ?
How to Get Started ?
Step 1:
Step 1:
Connect your Meta ad account.
Connect your Meta ad account.
Step 2:
Step 2:
Select the store you want to optimize.
Select the store you want to optimize.
Step 3:
Step 3:
ROASCraft begins auditing instantly.
ROASCraft begins auditing instantly.
Step 4:
Step 4:
In one click, launch ROASCraft's actionable insights
In one click, launch ROASCraft's actionable insights
Step 5:
Step 5:
Experience your ROAS boosting
Experience your ROAS boosting
Stop guessing. Start compounding.
Stop guessing. Start compounding.
Email Us
support@roascraft.ai
Call Us
+91 9971176449
Office at
9th Floor, Tower B-1, World Tech Park, DLF, NH-8, Silokhera, SEZ, Sector 30, Gurugram, Haryana, 122001
Business Hours
Monday - Friday
9:00 AM - 7:00 PM IST
Office at
9th Floor, Tower B-1, World Tech Park, DLF, NH-8, Silokhera, SEZ, Sector 30, Gurugram, Haryana, 122001
Business Hours
Monday - Friday
9:00 AM - 7:00 PM IST
© Copyright 2025, All Rights Reserved
© Copyright 2025, All Rights Reserved
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